No long-term 'star effect' for baseball teams on Twitter

In previous generations, when professional sports franchises had athletes who were considered to be all-star caliber on their teams, those teams would experience a "star effect," which would result in long-term increases ...

Attitudes about women's sport in mainstream media

As the women's World Cup soccer tournament begins, a Purdue University sports sociologist is looking to see how mainstream media captures action on the field and enthusiasm in the stands and social media.

Better social media techniques increase fan interest, engagement

Due to the ever-increasing number of people using social media sites such as Facebook and Twitter, businesses and organizations, such as professional sports teams, are expanding their marketing and communication efforts to ...

Media celebrate female NFL referee, but fumble deeper issues

The sports media's positive reaction to the hiring of a female referee in professional football is a good sign, according to a Penn State researcher, but did little to help expose deeper issues that hinder greater acceptance ...

Court to hear dispute over Internet TV broadcasts (Update)

Thirty years after failing to convince the Supreme Court of the threat posed by home video recordings, big U.S. media companies are back and now trying to rein in another technological innovation they say threatens their ...

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