Whatever your game, EverSport wants to stream it to you
USC football fans in London, Japanese soccer followers in Los Angeles and kickboxing enthusiasts around the globe: Despair no more!
Business
Oct 16, 2015
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News tagged with sports fans
New technology allows hockey fans to feel the smash
San Jose Sharks fans now can feel the bone-crunching action in the rink - from the comfort of their couches.
Consumer & Gadgets
Dec 4, 2014
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When identity marketing backfires: Consumers don't like to be told what they like
When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Social Sciences
Apr 15, 2014
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0
Security firms watch social media for feisty fans
Watch what you tweet, sports fans.
Security
Mar 27, 2014
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0
Die-hard sports fans view ads associated with rival teams negatively, regardless of the message
A new study concludes that it doesn't matter how compelling an advertisement may be, most die-hard Oregon State Beavers fans will simply not purchase a product associated with the Oregon Ducks.
Economics & Business
Nov 12, 2013
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Why superstition-rich baseball playoff fans aren't loyal to a brand
Wear your lucky Yankees jersey. Hold your breath. Expect nothing less than a World Series win. Certain routines are routine for millions of baseball playoff fans desperate to meet victory. In fact, a new study in the Journal ...
Social Sciences
Jul 22, 2013
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0
Illusion of control: Why sports fans prefer 'lucky' products
Consumers engage in superstitious behavior when they want to achieve something but don't have the power to make it happen, according to a new study in the Journal of Consumer Research.
Social Sciences
May 14, 2013
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0
Capitvated by hoax, US learns about 'catfishing'
A spectacular hoax involving a popular US sportsman's fake dead girlfriend has put a spotlight on a practice known as "catfishing" and raised fresh concerns about news media fact-checking.
Internet
Jan 18, 2013
1
0
For sports fans, the story—not the victor—makes the difference in enjoyment
A new study has concluded that sports fans love to root for a hero and against a villain, but if the game is exciting, they'll enjoy it no matter who wins.
Social Sciences
Jan 15, 2013
1
0
Researchers undertake a large-scale study of sports video game players
From Gran Turismo to WWE Smackdown, sports-based video games represent a wide variety of pursuits. When it comes to the people who actually play those games, however, little is known. How do sports video game players fit ...
Social Sciences
Dec 13, 2012
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