From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same magazine? Do you remember both equally? One better than the other? Neither?
Economics & Business
Jul 14, 2014
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As the most consumed snack food in the United States, it is no surprise that fresh fruit is also the fastest growing. In the August issue of Food Technology magazine published by the Institute of Food Technologists (IFT), ...
Other
Aug 20, 2013
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"Energy cane" may sound like a trendy sports drink, but it actually is among a new generation of energy crops that could yield up to 5 times more ethanol per acre than corn. They are the topic of the cover story in this week's ...
Materials Science
Aug 14, 2013
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(Phys.org)—You buy a cider doughnut at the apple orchard and they quickly find you. Your kid opens a sports drink at the soccer field and they show up. You dine on the deck on a warm afternoon and sure enough, there they ...
Plants & Animals
Oct 10, 2012
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In a time of record-high food insecurity rates in the U.S., cutting the Supplemental Nutrition Assistance Program (the former Food Stamp Program) is the wrong approach to fighting hunger, says a University of Illinois economist ...
Economics & Business
Sep 12, 2012
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