What makes sustainable consumption so difficult?

While many people want to achieve major long-term goals—such as improving their diet, quitting smoking or adopting a more sustainable lifestyle—they often find it difficult to do so. Is it all down to a lack of self-discipline? ...

Family planning and the fear of missing out

Keeping up with the Joneses—social envy—can push people toward things they might otherwise avoid, like buying a car they can't afford or building an extension they don't need.

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