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How social networks point the way to your next holiday hotspot

Research in the International Journal of Internet Marketing and Advertising has investigated how online social networks can influence our choice of holiday destination. The team found that about two-thirds of people interviewed ...

The missing link of experience cocreation in shared coupons

Researchers from Lehigh University, University of Hong Kong, and Shanghai Jiao Tong University published a new paper in the Journal of Marketing that proposes experience cocreation as a novel strategy to transform shared ...

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