Study examines how to get people to share a corporate post

A brand's communication through social media posts is all the more effective the more it is in line with the image and values the public associates with the brand. This is the subject of a recent article in the Journal of ...

New study finds tweets can amplify, disrupt, unite and divide

Social media connects people and amplifies different aspects of humanity in good and bad ways. But the effects of social media appear neither universally good nor bad, but rather present an oscillating, dynamic system that ...

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