Social media platforms have become more than mere tools for communication. They've evolved into bustling arenas where truth and falsehood collide. Among these platforms, X stands out as a prominent battleground. It's a place ...
Social Sciences
Apr 10, 2024
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16
You don't need to be an influencer with hundreds of thousands of followers to have a real-world impact during a crisis, according to a new study published in the Australasian Journal of Information Systems.
Social Sciences
Mar 28, 2024
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1
Social media influencers who want to be paid money for their content must focus on three key areas to lift themselves out of the gifts-in-kind trap and to protect their pursuit of meaningful work, new research from the University ...
Social Sciences
Mar 27, 2024
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19
Researchers from LUISS Guido Carli University have published a new study that examines whether and how subtle shifts in language arousal might shape consumer engagement and the way it affects perceptions of influencers' trustworthiness.
Social Sciences
Jan 16, 2024
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34
The effect of different cultural characteristics can affect the relationships consumers using social media have with different brands, according to research published in the International Journal of Electronic Marketing and ...
Social Sciences
Oct 26, 2023
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5
In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media ...
Social Sciences
Sep 15, 2023
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8
Trading wild chimpanzees, including their meat and body parts, is illegal. And yet, social media influencers and companies still reap profits from sharing "cute" images and videos of chimpanzees and other primates poached ...
Plants & Animals
Sep 8, 2023
0
11
Counterfeiting has become a global economic crime with far-reaching consequences, and a new study by the University of Portsmouth reveals how social media influencers are facilitating this illicit trade.
Social Sciences
Aug 9, 2023
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1
Parents share content of their children for myriad reasons, including to connect with friends and family, and to seek validation or support.
Social Sciences
May 2, 2023
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16
Social media influencers can significantly nudge the purchasing decisions made by their followers through the emotional connection they create and the quality of information they provide, according to a study in the International ...
Social Sciences
Apr 20, 2023
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1
