Study finds surprising source of social influence

Imagine you're a CEO who wants to promote an innovative new product—a time management app or a fitness program. Should you send the product to Kim Kardashian in the hope that she'll love it and spread the word to her legions ...

Western US braced for record heat wave

Much of the western United States is braced for record heat waves this week, with approximately 50 million Americans placed on alert Tuesday for "excessive" temperatures, which could approach 120 degrees Fahrenheit (50 degrees ...

People follow a crowd, no matter its politics

Amid the clamor of political polarization and mistrust, new Cornell Tech research has found cause for optimism: When it comes to evaluating news, people tend to trust the opinions of a large group whether it's composed of ...

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