Charles Darwin and conspicuous consumption: Why bling is blingy

Luxury brands are a prominent feature of modern society. Thorstein Veblen coined the term "conspicuous consumption" to describe how the upper classes showcased expensive goods without inherent practical benefits to demonstrate ...

When political ideology shapes luxury buying

Political allegiance plays a critical role in the decision to buy luxury goods. New empirical research by David Dubois, associate professor of marketing at INSEAD, Jeehye Christine Kim of Hong Kong UST Business School and ...

Promises come at a price

Be careful what you promise people. You are not just obliging yourself to keep your promises; other people will hold you to account for them as well. Dutch-sponsored researcher Manuela Vieth investigated how the behaviour ...

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