Brand benefits

Consumer behaviour and the corporate response to a changing marketing landscape have been driven by the advent of social media over the last 15 years or so. There are pros and cons, but companies that manage their social ...

How digital humanities can help in a pandemic

With the onset of the COVID-19 outbreak, there is a race against the clock to implement science-based measures to protect society's most vulnerable populations. Public engagement with data has never been more urgent, and ...

Changing experiences of the natural world

Digital innovations have the potential to bring people closer to nature, to help ensure there is the necessary strong public support for conservation measures. Author Professor Les Firbank, from the University of Leeds' School ...

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