New method optimizes outcomes for subjects in comparison tests

Clinical trials of new drugs or devices face a problem that most empirical inquiries don't: They must not only provide clear data about toxicity and efficacy but also try to maximize the quality of treatment for all of the ...

Incentives encourage greater exploration, research finds

Poet Robert Frost urged us to explore "the road not taken." But what if you're not driving the bus? How do you encourage others to explore less-traveled roads? Cornell researchers have found an answer in an area of computer ...

Quantum dots make efficient decisions

Even the simplest forms of life face an endless barrage of decisions—where to search for sustenance, for example, or how to avoid predators. Various mathematical models can mimic these decision-making processes, coming ...

Zynga builds on casino-style play with Elite Slots

Facebook games pioneer Zynga on Wednesday said it was expanding its casino-style offerings with an "Elite Slots" title that weaves social and story elements with luck-based play.

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