On-premises signage is an important form of communication for bricks-and-mortar businesses. Signs identify businesses, draw traffic, convey important information and signal the quality of stores.
Signs that are too small or unclear to consumers seem to be a growing national issue, leading some business owners to lose potential customers, according to University of Cincinnati Marketing Professor James Kellaris.
(AP) -- The sidewalk lanes for the digitally distracted may be a joke but officials in Philadelphia want the public to know the issue is no laughing matter.
Businesses looking for a sign on how to prosper in a down economy need look no further than their own indoor and outdoor signage.
Good signage holds benefits for both businesses and their customers. But what qualifies as good signs?
The 2009 National Signage Research and Education Conference, to be hosted by UC, will include presentation of a model signage code for the United States. In order to see what a community might look like if the code is adopted, ...