Related topics: consumers

Challenges and opportunities of omni-channel retailing

Shoppers are becoming increasingly comfortable interacting with retailers across multiple channels, creating pressure for retailers to offer seamless integration across multiple touch points and giving rise to the notion ...

A closer look at the consuming gaze

Rows of chip bags in a vending machine, endless bottles of shampoo on pharmacy shelves, long lines of books arranged in the bestsellers section at the bookstore. From supermarket shelves to barroom beer selection, long lines ...

Augmented reality makes shopping more personal

While in-store shopping accounts for 92 percent of retail volume, consumers are expecting the same levels of personalization and customization that they do when they shop online; 58 percent of consumers want to get in-store ...

eBay buys recommendation service Hunch

Internet auction giant eBay said Monday it has bought Hunch, an online service which provides users with personalized recommendations for products and services.

Aisle placements affect grocery sales, research shows

Supermarkets could increase their sales of related items, such as chips and soft drinks, by moving the items closer to each other in their stores, according to research by Ram Bezawada, assistant professor of marketing in ...

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