California nebula stars in final mosaic by NASA's Spitzer

Five days before NASA's Spitzer Space Telescope ended its mission on Jan. 30, 2020, scientists used the spacecraft's infrared camera to take multiple images of a region known as the California Nebula—a fitting target considering ...

Brands, patents can protect firms from bankruptcy

If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm's Research and Development is more likely to help save it from bankruptcy. A new study ...

Researchers combat bias in next-generation DNA sequencing

Ever since scientists completed mapping the entire human genome in 2003, the field of DNA sequencing has seen an influx of new methods and technologies designed to help scientists in their search for genetic clues to the ...

Customers who binge-consume are more valuable

A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that in contrast to traditional market segmentation, one based on "binge consumption" brings a ...

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