How nonprofits can boost donations using the marketing mix

Researchers from University of California Irvine published a new paper in the Journal of Marketing that finds that marketing mix elements mitigate sacrifice, which serves to engage individuals in the donation task and thereby ...

What would Jesus do? Quite possibly, recycle

Fundamentalist Christians tap into their willingness to sacrifice to conserve water and energy, shop environmentally and protect the Earth, according to a Michigan State University (MSU) study.

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