Study examines what drives good deeds

Every day, we face a series of opportunities to do the right thing. Sometimes we seize those moments; other times, we don't. So, why do we make these choices, and what drives some people to take the moral high ground?

ChatGPT statements can influence users' moral judgments

Human responses to moral dilemmas can be influenced by statements written by the artificial intelligence chatbot ChatGPT, according to a study published in Scientific Reports. The findings indicate that users may underestimate ...

How nonprofits can boost donations using the marketing mix

Researchers from University of California Irvine published a new paper in the Journal of Marketing that finds that marketing mix elements mitigate sacrifice, which serves to engage individuals in the donation task and thereby ...

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