To get customers to buy more in the future, help them buy a gift

Researchers from the University of Paderborn and University of Rostock, both in Germany, published a new paper in the Journal of Marketing that examines how the purchase of a gift may promote future brand loyalty with the ...

Do we really own our digital possessions?

Microsoft has announced that it will close the books category of its digital store. While other software and apps will still be available via the virtual shop front, and on purchasers' consoles and devices, the closure of ...

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