What happens when consumers pick their own prices?

Researchers from California Polytechnic State University and University of Oregon published a new paper in the Journal of Marketing that examines the potential benefits for firms and consumers of pick-your-price (PYP) over ...

Eyebuy: Sweeping glances can cost you money

Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision, retailers apply various strategies in order to bring shoppers in juxtaposition ...

Boosting returns on e-commerce retargeting campaigns

Researchers from Nanjing University, Temple University, Fudan University, and Waseda University published a new paper in the Journal of Marketing that examines the double-edged effects of ECR ads on customer purchases.

Consumers value difficult decisions over easy choices

Let's say you want to purchase a camera, and you're comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The other has an obscure style that takes more time for you ...

New research shows live chats can increase sales by nearly 16%

Live chat tools allow for communication between sellers and buyers. They are popular instruments for e-commerce sites that don't have the advantage of face-to-face communication that brick-and-mortar stores do. New research ...

Marketing tricks: Keep your eyes peeled

Mountains of pepernoten, shelves full of chocolate letters and adverts showing the perfect Christmas table. With the holidays approaching, supermarkets are trying to entice us to buy all sorts of treats. Cognitive neuropsychologist ...

page 1 from 13