Tight budgeters beware: Skip the coffee before shopping

If you're trying to scale back on impulse purchases, then you may want to hold off on drinking that coffee. An international study led by the University of South Florida (USF) found that caffeine impacts what you buy and ...

When money is tight, 'purchase happiness' is low

Whether they're getting a new shirt, a new computer, or taking a trip, people derive less "purchase happiness" from buying things when they feel financial stress, research from Duke University's Fuqua School of Business shows.

Delay laws on firearms purchases save lives

Legislation that enforces a 'cooling off' period between purchasing and acquiring a firearm reduces impulse purchases. It also limits the number of homicides, especially in the domestic sphere. This is demonstrated by behavioral ...

Who bought firearms during 2020 purchasing surge?

A new Rutgers study has found that people who bought firearms during the COVID-19 pandemic and national surge in firearm sales tend to be more sensitive to threats and have less emotional and impulse control than firearm ...

How background music in ads affects consumers

Including music in the background of a television commercial may make for a more effective sports product advertisement, according to the results of a Texas A&M University study.

Deep discounts: The nemesis of bargain hunters

Researchers at St. Edward's University have found that frugal individuals are more likely than their spendthrift counterparts to give in to the allure of deep discounts, whether it is Tax-free weekend, Amazon Prime Day, a ...

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