Consumers value difficult decisions over easy choices

Let's say you want to purchase a camera, and you're comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The other has an obscure style that takes more time for you ...

New tool makes saving electricity easier

Thirty-one million American homes will be getting computer-friendly data about their electricity use from their utility companies, thanks to the work of the U.S. Department of Energy's (DOE) National Renewable Energy Laboratory ...

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