IBM Watson Group to transform the consumer shopping experience

Imagine having access to your own personal shopping assistant anytime, anywhere. Thanks to a partnership between IBM and Fluid Inc., the ultimate shopping advisor, powered by Watson, is poised to transform the consumer shopping ...

New tool makes saving electricity easier

Thirty-one million American homes will be getting computer-friendly data about their electricity use from their utility companies, thanks to the work of the U.S. Department of Energy's (DOE) National Renewable Energy Laboratory ...

Benign envy and influencer marketing

In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media ...

Carbon emissions: U.S. fares better when considering climate

(Phys.org) -- The U.S. has long been among the world's worst emitters of carbon dioxide, but when accounting for climate in addition to GDP, it is nowhere near the bottom of that list, according to University of Michigan ...

Consumers value difficult decisions over easy choices

Let's say you want to purchase a camera, and you're comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The other has an obscure style that takes more time for you ...

Even a single negative review can sink a good product, says study

Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...

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