Wearing high heels can change the way you shop
New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
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News tagged with purchase decisions
Perception of price and the related emotions affect purchase decisions
The way buyers perceive price and the emotions their perceptions evoke affect purchase decisions more than the exact price.
Economics & Business
Nov 2, 2012
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New study reveals strategy for using free giveaways to maximize sales
New research from the University of Miami School of Business Administration offers marketers a strategy for how best to structure free giveaways with products in order to maximize sales.
Economics & Business
Apr 3, 2013
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McDonald's faces significant challenges in bid to serve AI with fries
McDonald's plans to adopt artificial intelligence into its drive through operations could present the fast food giant with significant challenges, Cass Business School academics have warned.
Business
Apr 4, 2019
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13
The cucumbers carbon footprint in focus
Since the outbreak of E. coli in Germany and Austria 2011 resulting in suspicions against ecological cucumbers, student Michaela Raab has been interested in the environmental impacts of the cucumber. The overall aim is to ...
Environment
Jun 11, 2013
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Customer-oriented firms are environmental leaders
Consumers are becoming increasingly interested in the environmental management practices of the firms they have relationships with and buy products from. Several studies have shown that customers are willing to pay premium ...
Economics & Business
Oct 26, 2016
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"Mum, buy me that chocolate, pleeeease!" New study shows the pervasive influence of children on their parents' in-store
The influence children wield over their parents' purchase decisions at the point of sale is grossly underestimated by parents. This was shown in a new study conducted by researchers at the University of Vienna, Austria. According ...
Social Sciences
Mar 18, 2009
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Can Facebook save Australia's dairy farmers?
Social media is coming to the aid of Australia's dairy farmers by promoting the virtues of stumping up an extra dollar to buy branded milk, leaving the $2 house brands on the shelves, says QUT retail expert Dr Gary Mortimer.
Economics & Business
May 20, 2016
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The unwelcome gift: Marketing and cross-cultural differences
Westerner consumers are more receptive to unexpected promotional gifts than their East Asian counterparts, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 20, 2009
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People care about source of money, attach less value to 'tainted' wealth
(Phys.org) —It's no accident that money obtained through dishonest or illegal means is called "dirty money." A new study from the University of California, Berkeley, suggests that when people perceive money as morally tainted, ...
Social Sciences
Apr 23, 2013
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