Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...
Social Sciences
Dec 13, 2023
0
1
In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media ...
Social Sciences
Sep 15, 2023
0
8
Let's say you want to purchase a camera, and you're comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The other has an obscure style that takes more time for you ...
Economics & Business
Sep 17, 2020
0
6
McDonald's plans to adopt artificial intelligence into its drive through operations could present the fast food giant with significant challenges, Cass Business School academics have warned.
Business
Apr 4, 2019
0
13
Anyone who shops online is familiar with those 'top-rated' products or services that rise to the top of their search on e-commerce intermediary sites like Amazon or Expedia. So, do those rankings really help those products ...
Economics & Business
Jul 11, 2018
0
1
Consumers make poor purchase decisions when they need to work with ratios to assess a product's value, says a new study published in the May 2017 of the Journal of Marketing Behavior, from the University of Miami School of ...
Economics & Business
Jun 1, 2017
0
2
Consumers are becoming increasingly interested in the environmental management practices of the firms they have relationships with and buy products from. Several studies have shown that customers are willing to pay premium ...
Economics & Business
Oct 26, 2016
0
4
Social media is coming to the aid of Australia's dairy farmers by promoting the virtues of stumping up an extra dollar to buy branded milk, leaving the $2 house brands on the shelves, says QUT retail expert Dr Gary Mortimer.
Economics & Business
May 20, 2016
0
10
Imagine having access to your own personal shopping assistant anytime, anywhere. Thanks to a partnership between IBM and Fluid Inc., the ultimate shopping advisor, powered by Watson, is poised to transform the consumer shopping ...
Computer Sciences
Apr 23, 2014
0
0
New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
0
0
