Customer-oriented firms are environmental leaders

Consumers are becoming increasingly interested in the environmental management practices of the firms they have relationships with and buy products from. Several studies have shown that customers are willing to pay premium ...

Can Facebook save Australia's dairy farmers?

Social media is coming to the aid of Australia's dairy farmers by promoting the virtues of stumping up an extra dollar to buy branded milk, leaving the $2 house brands on the shelves, says QUT retail expert Dr Gary Mortimer.

IBM Watson Group to transform the consumer shopping experience

Imagine having access to your own personal shopping assistant anytime, anywhere. Thanks to a partnership between IBM and Fluid Inc., the ultimate shopping advisor, powered by Watson, is poised to transform the consumer shopping ...

The cucumbers carbon footprint in focus

Since the outbreak of E. coli in Germany and Austria 2011 resulting in suspicions against ecological cucumbers, student Michaela Raab has been interested in the environmental impacts of the cucumber. The overall aim is to ...

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