The persuasive potential of using stories in political ads may make them powerful tools for politicians and should become a focus for future research, according to a team of researchers.
Within public relations, the standard practice of looking out for No. 1 and viewing relationships as sources of conflict and competition is defended by best-selling textbooks and a generation of research. A growing body of ...
Local businesses, PR agencies and consumers should beware, warns Murdoch University researcher Dr. Catherine Archer, as ethical concerns surrounding the activities of social media influencers grow.
Robots are on the rise in the field of communication and news gathering. Does this threaten not only jobs but the ethical basis of society?
When it comes to its handling of the scandal over how its users' data was harvested to help elect US President Donald Trump, Facebook gets an almighty thumbs down from crisis management experts.
Women in public relations are more likely than men to seek allies and form coalitions before they give ethics counsel to senior leaders, while men are more likely to rely on presenting research, according to a Baylor University ...
Halfway through Valentine's Day, florist Ajay Kori realized he was in the midst of a disaster.
Millennials pursuing careers in public relations don't feel ready to give advice on moral dilemmas to their companies. In fact, they don't expect to face ethical dilemmas at work, according to a Baylor University study.
Tying company values such as honesty and respect into employee awards and job evaluations is being championed by public relations, marketing and human resources departments in some prominent companies, a Baylor University ...
Mentioning politics in a message about an environmental issue may turn people—even people informed about the issue—away from supporting a pro-science solution, according to a team of researchers.