To lure customers, online retailer Alibaba often targeted existing customers when marketing resources were limited. Then along came a research project with a novel question: What if you pursued prospective customers, and ...
Economics & Business
Sep 17, 2019
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The Justice Department in Manhattan is investigating whether Uber illegally used software to track drivers for Lyft, its main ride-hailing competitor, to gain an advantage in attracting and recruiting drivers, according to ...
Business
Sep 8, 2017
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130
Encouraging consumers to feel ownership of products they haven't yet purchased can backfire because consumers tend to see themselves in the products they own, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 5, 2013
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Oracle's latest quarterly earnings should provide a peak at just how confident companies have become in the economy by their willingness to spend money on new technology.
Business
Mar 19, 2012
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(PhysOrg.com) -- The scene is played out in living rooms across America daily: A favorite television show builds to its riveting conclusion, and a commercial for fast food, automobiles or laundry detergent fills the screen.
Social Sciences
Aug 18, 2009
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