Investment in the future: Making influencers affordable

Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...

Testing the reproducibility of social science research

Today, in Nature Human Behavior, a collaborative team of five laboratories published the results of 21 high-powered replications of social science experiments originally published in Science and Nature, two of the most prestigious ...

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