Good cause + moderate discount = more sales

Many businesses now offer customers the opportunity to make charitable donations to good causes along with their purchases, but does this really encourage the customer to buy more? According to a new study in the Journal ...

Research busts myth that "Pakeha" is a derogatory term

The recurrent myth that the label "Pākehā" is derogatory is challenged by the latest findings from the large scale New Zealand Attitudes and Values Study. The study found generally positive feelings between Māori and New ...

Report: Focus on women travelers is growing

When businesswomen travel, well-lit hallways, comfortable beds and rooms with big windows are not enough to make them want to return to a hotel. They need to feel valued.

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