Brand benefits

Consumer behaviour and the corporate response to a changing marketing landscape have been driven by the advent of social media over the last 15 years or so. There are pros and cons, but companies that manage their social ...

Physicists discover new physical effect

Scientists have found that a perpendicular magnetic field makes electrically neutral quasiparticles (excitons) in semiconductors behave like electrons in the Hall effect. This discovery will help researchers to study the ...

Fern leaves improve immunity and support growth in carp

According to a biologist from RUDN University, fern leaves powder has a positive effect on the immune system, antimicrobial activity, and growth of carps. Based on this data, fish farms can breed big and healthy fish without ...

Electronic word-of-mouth

Word-of-mouth has always been a powerful mantra for marketing, whereby a positive consumer passes on their recommendation of product or service to their friends, family, and work colleagues. In the age of social networking, ...

Collaboration yields promising material for quantum computing

Researchers at the Microsoft Quantum Materials Lab and the University of Copenhagen, working closely together, have succeeded in realizing an important and promising material for use in a future quantum computer. For this ...

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