Scientist proposes new polling method based on conjoint analysis

Any analysis of exit polling reveals a welter of numbers whose meaning remains slightly elusive, with issues or candidate characteristics described as "very important," "somewhat important," or "not important at all" by voters. ...

Hypothetical questions can influence behavior

(PhysOrg.com) -- With the election cycle now underway, many Americans will be responding to political polls about who they support in the races for president and other offices. But can the poll questions themselves influence ...

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