Political ads have little persuasive power: study

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study co-authored by Yale political scientist Alexander Coppock shows ...

More exposure to political TV ads heightens anxiety

We've all seen them: political ads on television that promise doom and gloom if Candidate X is elected, and how all your problems will be solved if you choose Candidate Y. And Candidate Y, of course, approves this message.

Facebook political ads more partisan, less negative than TV

More political candidates may be shifting primarily to social media to advertise rather than TV, according to a study of advertising trends from the 2018 campaign season. The study, published recently in American Political ...

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