What video gamers can teach us about customer engagement

Customer engagement is one of those buzzwords that's often talked about, difficult to define and even harder to measure. But it's critical to figure out for makers of video games, who operate in a noisy, crowded and competitive ...

Video game ratings work, if you use them

Nearly every video game sold or downloaded comes with a rating that provides age-appropriate guidelines based on the game's content. Critics have questioned the effectiveness of ratings, but new research from Iowa State University ...

Facebook brings mobile games to Messenger

Facebook on Tuesday unveiled "Instant Games" allowing users of the world's biggest social network to play from its Messenger application or directly on their news feeds.

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