Nudging in a virtual supermarket for more animal welfare

It may be possible to change the purchasing behavior of consumers noticeably using some simple strategies. At least this is what a study, carried out by the University of Bonn and the Technical University of Munich, indicates. ...

Shopping study explores animal welfare in a virtual supermarket

How can we encourage consumers to pay more attention to animal welfare aspects when they purchase meat? It now appears that this cannot be achieved solely by making the animal husbandry labels more visible. At least, this ...

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