Finding the sweet spot in advertising personalization

Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. ...

American incomes surge in January due to pandemic aid

An injection of pandemic aid filled Americans' wallets last month, though spending rose modestly, according to government data released Friday, giving a boost to the economy as it claws its way back from recession.

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