Life differences make women less risk tolerant when investing

Prior research has long shown that women are, on average, less risk tolerant in their financial decisions than men. This is a concern as investors with low levels of risk tolerance might have greater difficulty reaching their ...

Study identifies factors that lead to greater college success

Educational attainment is a national priority because it creates both economic and personal gains: higher incomes, better individual and family health and deeper civic engagement. U.S. college enrollments are increasing, ...

Pride can keep you on track or send you off the rails

Can pride in a personal achievement also help you turn down the dessert tray, or can it make you want to indulge as a reward? It all depends, according to new research published in the October issue of the Journal of Consumer ...

Buying behavior can be swayed by cultural mindset

There are some combinations that just go well together: Milk and cookies, eggs and bacon, pancakes and maple syrup. But new research reveals that people with individualistic mindsets differ from their collectivist counterparts ...

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