Finding the sweet spot in advertising personalization

Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. ...

Study: AI technology no silver bullet for hiring the best employees

Artificial intelligence technology is now used by a growing number of companies looking to hire the best employees, but new research from Rice University warns how it can incorporate biases and overlook important characteristics ...

American incomes surge in January due to pandemic aid

An injection of pandemic aid filled Americans' wallets last month, though spending rose modestly, according to government data released Friday, giving a boost to the economy as it claws its way back from recession.

Trust in data privacy increases during pandemic

COVID-19 has seen Australians become more trusting of organizations and governments when it comes to their personal data and privacy, according to new research.

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