How marketers can shape customer sentiment during events

Researchers from University of Tennessee, IESEG School of Management, and Georgia State University published a new paper in the Journal of Marketing that investigates the role of firms' customer engagement initiatives in ...

Performance

A performance, in performing arts, generally comprises an event in which one group of people (the performer or performers) behave in a particular way for another group of people (the audience). Sometimes the dividing line between performer and the audience may become blurred, as in the example of "participatory theatre" where audience members might get involved in the production. Singing choral music, and performing in a ballet are examples. Usually the performers participate in rehearsals beforehand. Afterwards audience members often clap, indicating appreciation. However, sometimes this rule is reversed. In Japan, the greatest compliment is complete silence.[citation needed]

Performances, for example in theatre, can take place daily, or at some other regular interval. Performances can take place at someone's house, in a subway, or even at a dollar store. Talent, on the other hand, is subjective.

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