Benefits messaging boosts consumer plant purchasing

A deeper understanding of the relationship between plant benefits, consumer perceptions, and demographic differences is important when shaping marketing strategies for communicating the benefits of plants. In the ornamental ...

AI helps reveal the ancient origin story of floral colors

New research led by Monash University experts used computer simulations to reveal the ancient link between bees and the evolution of colors in flowers. The research, published in Proceedings of the Royal Society B, simulated ...

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