Physician peer influence affects repeat prescriptions

A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that peer influence among physicians can affect both trial and repeat prescription ...

Poked to Vote: Social media and voter participation

If you logged into Facebook on Election Day 2012, you may have seen – along with political rants and raves from your friends (and pictures of cats) – a nonpartisan message from Facebook at the top of your newsfeed, urging ...

Facebook 'poke' gets out the vote

A single Facebook message on a congressional election day in 2010 prompted about a third of a million more Americans to cast their vote, scientists said on Wednesday.