How social networks point the way to your next holiday hotspot

Research in the International Journal of Internet Marketing and Advertising has investigated how online social networks can influence our choice of holiday destination. The team found that about two-thirds of people interviewed ...

Brand benefits

Consumer behaviour and the corporate response to a changing marketing landscape have been driven by the advent of social media over the last 15 years or so. There are pros and cons, but companies that manage their social ...

Harnessing online tactics to save a species

Targeted advertising and news coverage are powerful, and controversial, tools for influencing human perceptions and behavior. This influence can be perceived as exploitative—notoriously Cambridge Analytica's alleged influence ...

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