Colleen Harmeling, a Florida State University College of Business researcher, points to photo filters, overly edited photos and other distortions of user-generated content as impediments to consumer trust. In turn, they are ...
Economics & Business
Apr 15, 2024
0
39
Customer's online reviews of products and services are highly influential and have an immediate impact on brand value and customer buying behaviors.
Social Sciences
Mar 26, 2024
0
4
Online reviews significantly influence consumer decisions, marketing research shows. But when it comes to visual displays, not all online reviews are equal, and their differences might influence product sales.
Economics & Business
Mar 5, 2024
0
1
When you try a new restaurant or book a hotel, do you consider the online reviews? Do you submit online reviews yourself? Do you pay attention if they are filtered and moderated? Does that impact your own online review submissions?
Social Sciences
Jan 18, 2024
0
1
Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...
Social Sciences
Dec 13, 2023
0
1
You leave your car at the mechanic for a routine service. When your mobile rings, you are stricken by unwelcome news: The mechanic goes through a list of parts that urgently need replacing to avoid a breakdown in the middle ...
Economics & Business
Dec 12, 2023
0
22
One Amazon review is written in the past tense: "I was thrilled when I put on this shirt!" Another reads, "I will definitely wear this shirt a lot." Yet another says, "I love wearing this shirt."
Social Sciences
Nov 14, 2023
0
97
The right online review can win over a new customer or convince them to take their business elsewhere, but not every review is an honest product or service assessment. Bad actors looking to boost their sales have paid for ...
Economics & Business
Nov 3, 2023
0
3
Researchers from Texas Christian University, University of South Carolina, and RealPage published a new Journal of Marketing article that examines the impact of online reviews on hotel booking performance with a specific ...
Economics & Business
Sep 6, 2023
0
7
With the growth of the niche adaptive clothing market come new challenges for retailers, including making the process of online shopping more inclusive for people with varying degrees of disability as well as expanding the ...
Economics & Business
Mar 21, 2023
0
1
