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The pandemic, online shopping, and the shift towards 're-commerce'

We live in a digital age where online shopping is more popular than ever. Sitting in the comfort of one's home and browsing a seemingly endless amount of goods has certainly made our lives easier. Everything's merely a click ...

Digitally driving web sales

An analysis of web sales data from the top 100 US online retailers shows that digital sales channels including direct website visits, display ads, e-mail marketing, organic search, paid search, referrals, and social media ...

How "ugly" labels can increase purchase of unattractive produce

Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.

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