An analysis of web sales data from the top 100 US online retailers shows that digital sales channels including direct website visits, display ads, e-mail marketing, organic search, paid search, referrals, and social media ...
Economics & Business
Aug 5, 2021
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22
Researchers from Colorado State University, Amazon, and Dartmouth College published a new paper in the Journal of Marketing that examines the role of physical stores for selling "deep" products.
Economics & Business
Jun 18, 2021
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2
Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.
Economics & Business
Feb 24, 2021
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5
The COVID-19 pandemic has changed the retail sector, a new study by WMG, University of Warwick, and Blue Yonder has examined how retailers have responded to the situation. The study identified the human vulnerabilities across ...
Economics & Business
Jun 8, 2020
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0
Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. News broadcasts and social media feeds have been filled ...
Economics & Business
Apr 3, 2020
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7
The timing of Giving Tuesday, coined "a global generosity movement," is ideal. Monday having already been claimed (by online retailers, in the form of Cyber Monday), the Tuesday after Thanksgiving is the closest charitable ...
Social Sciences
Dec 4, 2019
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3
The retail bonanza set to begin today, Black Friday, is expected to see more than half of shoppers buying electronic goods and almost a third purchasing clothes.
Environment
Nov 29, 2019
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15
New research published in an upcoming edition of the INFORMS journal Management Science finds that an online retailer's delivery strategy is imperative to that retailer's success and can be a determinant factor as to whether ...
Economics & Business
Oct 15, 2019
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2
Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according ...
Economics & Business
Oct 3, 2019
0
13
To lure customers, online retailer Alibaba often targeted existing customers when marketing resources were limited. Then along came a research project with a novel question: What if you pursued prospective customers, and ...
Economics & Business
Sep 17, 2019
1
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