Related topics: athletes

Comcast hopes for a TV windfall from Super Bowl, Olympics

Comcast's NBC is airing both the Super Bowl and the Olympics in February, a double-whammy sports extravaganza that the company expects to yield $1.4 billion in ad sales, helping it justify the hefty price it's paying for ...

Book reports outcomes of Olympic-sized events

Winning a bid to host a "mega-event" like the Olympic games is the start of a Herculean commitment for host countries. After years of planning, investment and construction, nations roll out the welcome mat for international ...

Intel signs up as top Olympic sponsor through 2024

The International Olympic Committee says it has signed a deal with technology provider Intel, one week after McDonald's ended its long-standing sponsorship three years early.

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