Older workers spend less on necessities and health care

More older Americans are choosing to continue to work or are returning to the labor force. The number of workers age 65 and older is predicted to increase by more than 80 percent by 2016. In an ongoing study, University of ...

Consumer values, brand expectations change in 2020

Today's consumers are more attuned to brands' values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis ...

Grey nomad lifestyle provides a model for living remotely

Every other year, retired couple Jorg and Jan journey some 5,000 kilometres in their campervan from Port Fairy in southeastern Australia to Broome in the far northwest for a change of lifestyle and scenery. There they catch ...

Storytime marketing to millennials

Storytelling is an ancient human trait. We were perhaps making manifest our imaginings even before we had the spoken word. In the modern world, stories are as important to us as they ever were and are crucial to many human ...

Climate stabilization: Lessons from the pandemic

The dynamics of the current COVID-19 pandemic could offer valuable insights for the efforts to mitigate climate change. Highlighting the parallels between the global health and the climate emergency, a team of researchers ...

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