Study: Generational divide over climate action a myth

Older people are just as likely as younger people to recognize the need for action on climate change and to say they're willing to make big sacrifices to protect the environment, suggesting claims of a generational divide ...

Consumer values, brand expectations change in 2020

Today's consumers are more attuned to brands' values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis ...

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