UK study examines coastal city attitudes about recycling

Coastal city residents would like to do more to reduce their single-use plastic waste and they are trying to recycle more, even trying to recycle items that simply can't be recycled, often called "wish-cycling."

Storytime marketing to millennials

Storytelling is an ancient human trait. We were perhaps making manifest our imaginings even before we had the spoken word. In the modern world, stories are as important to us as they ever were and are crucial to many human ...

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