Inciting instead of coercing: "Nudges" prove their effectiveness

Developed by the American economist Richard Thaler in the late 2000s, the theory behind "nudging" theory is based on the principle that our choices are not only determined by our ability to reason, but are also influenced ...

Unexpected outcomes: Digital nudges in online teamwork

The dramatic expansion of Internet communication tools has led to increases in temporary online groups that solve problems, provide services, or produce new knowledge. But many of these groups struggle to collaborate effectively.

An easy way to reduce socioeconomic disparities

Researchers from Columbia University and Temple University published a new paper in the Journal of Marketing that examines how choice architecture can reduce socioeconomic disparities.

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