How nonprofits can boost donations using the marketing mix

Researchers from University of California Irvine published a new paper in the Journal of Marketing that finds that marketing mix elements mitigate sacrifice, which serves to engage individuals in the donation task and thereby ...

At botanical garden in Mexico, natural species blossom again

Imagine a botanical garden, and acres of carefully designed, highly manicured, delicately pruned "zoos for plants" may come to mind. But at El Charco del Ingenio, a botanical garden and natural protected area in central Mexico, ...

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