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How to brand cultural products in overseas markets

Researchers from Shanghai University of Finance and Economics and the University of Arizona published a new paper in the Journal of Marketing that examines brand name strategies when cultural products are marketed in foreign ...

Golden age of Hollywood was not so golden for women

The Golden Age of Hollywood is known for its glitz, glamour and classic movies. Northwestern University researchers have peeled back the gilded sheen to reveal an industry tarnished by severe gender inequity.

Scientists film rotating carbonyl sulphide molecules

Scientists have used precisely tuned pulses of laser light to film the ultrafast rotation of a molecule. The resulting "molecular movie" tracks one and a half revolutions of carbonyl sulphide (OCS)—a rod-shaped molecule ...

Flying the final approach to Tranquility Base

As the Apollo 11 lunar module approached the Moon's surface for the first manned landing, commander Neil Armstrong switched off the autopilot and flew the spacecraft manually to a landing.

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