Ad-blocking software use for mobile surges: study

The use of ad-blocking software for mobile devices has nearly doubled in the past year, raising questions about the viability of online media business models, a study showed Tuesday.

Team discovers how mobile ads leak personal data

The personal information of millions of smartphone users is at risk due to in-app advertising that can leak potentially sensitive user information between ad networks and mobile app developers, according to a new study by ...

In a maddening subway crowd? Escape with Mobile Shopping Immersion

What do irritable, squished riders on a crowded subway train do? According to a forthcoming study in the INFORMS journal Marketing Science, they often immerse themselves in their mobile phones to escape the crowd, and that ...

Mobile ads get a useful twist

In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.

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