Growing incomes boost Latinx millennials' purchasing power

Millennial age groups—born mid 1980s to early 2000s—now have more money at hand than they have ever controlled before. And they are spending it, says Olivia Johnson, assistant professor in the Department of Human Development ...

Storytime marketing to millennials

Storytelling is an ancient human trait. We were perhaps making manifest our imaginings even before we had the spoken word. In the modern world, stories are as important to us as they ever were and are crucial to many human ...

Housework or sleep? Study says it depends when you were born

When Gen Xer Amy Rottier went shopping for her young children two decades ago, she drove to a mall and browsed for what she needed. Her millennial daughter, Helen, who is studying for a doctorate and doesn't have children, ...

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