US millennials a popular but elusive target for brands

American millennials—the generation of people aged 17-35—are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogeneous population.

With Twitter, race of the messenger matters, study says

When NFL player Colin Kaepernick took a knee during the national anthem to protest police brutality and racial injustice, the ensuing debate took traditional and social media by storm. University of Kansas researchers have ...

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