Food advertisements on Twitch can lead to cravings, purchases

Food advertisements are on social media are pervasive, but research has not yet comprehensively documented the effects of these ads on adolescents and young adults. A new study by researchers at Penn State and Dartmouth College ...

The role of TV ad content in viewers' zapping behavior

Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.

New book helps readers spot online health scams

Internet health scams have increased in recent years, often spread through social media and causing untold harm, according to a new book by UBC nursing professor, Dr. Bernie Garrett.

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