Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

Advertising just got micro-personal – why we don't care

With all the buzz and hysteria about how consumers are being cunningly "micro-targeted" in a bid for mind control, not only by advertisers of products but also by political parties, researchers at UniSA's Ehrenberg-Bass Institute ...

Canada newspaper La Presse to become a non-profit

The Montreal daily La Presse, after ending its 134 year-old print edition and going digital, said on Tuesday it will become a non-profit entity reliant on donations and government support.

EU firms lash out at new net privacy rules

Dozens of European media, telecom and internet firms criticised Wednesday the EU's new online privacy rules, saying they will effectively hand US tech giants even greater power over user data.

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